Curves Partners with The Destiny Health Plan08/05/2006Health Plan Members Receive Drastic Discounts on Fitness Center Memberships WACO, Texas and CHICAGO, July 25 /PRNewswire/ -- Curves International Inc., the world's largest franchisor of fitness clubs, announced today it has partnered with The Destiny Health Plan™ in a program that will offer health plan members 50 percent off their enrollment fees at Curves, as well as subsidize the monthly membership dues of those who work out at Curves at least 48 times per year. Additionally, under Destiny Health's incentive-based wellness program, Vitality, members will receive Vitality Bucks™ for each workout that they can redeem for vacation packages, name brand merchandise, and an array of other rewards. The program begins August 1, 2006. "This alliance with Destiny Health is consistent with our strategic objective of encouraging Americans to embrace wellness and to take a proactive stance in managing their health," said Gary Heavin, founder and CEO of Curves International. "We're pleased to announce a relationship with a partner of the stature of Destiny Health." Destiny Health's executive director, Barry Swartzberg, said the Vitality Program rewards a wide range of healthy behaviors, including seeking preventive care, losing weight and reducing cholesterol levels. Read the full article here |